Epileptic logo
06 Jun 2007 - Bruno Prior
More trouble for the extraordinarily expensive Olympic marketing efforts. The promotional video, jazzed up (or barfed over, depending on your point of view) with animated figures based on our fantastic logo, has been causing epileptic seizures. A 20-second section, showing "a diver diving into a pool which had multi-colour ripple effects", has had to be cut. So we can show our concern for those with disabilities by integrating the Paralympic logo with the Olympic logo, but checking the video for impacts on epileptics is beyond us. Ah, but image is much more important than substance....
The Aussies are really laughing at us now. And so they should be.
Topics: Sport
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