Good intentions?

The Financial Services Authority (FSA) has revealed that it wants to cut its "conduct of business" rulebook, which covers the advertising and marketing of financial products, and the provision of information and advice to clients, from 700 pages to 370. The news is welcomed, but somehow it has taken the FSA more than five years from its establishment to produce a first proposal for reform.

The costly and prescriptive regulation has had a damaging effect on the financial services industry and it is likely that this will stay so for some years to come. It will take at least a couple of years to implement the new proposals and it is not yet clear if they will actually improve the current situation. The FSA announced it wants to move towards principles-based framework but this could easily leave room for different interpretations and to more confusion as to what and to what extent needs to be applied to individual businesses. Also, the mammoth Companies Bill will add more burden to businesses and in the end most companies will not be better off even if the FSA would cut the rulebook 7-fold.